“THE 58TH ANNUAL CMA AWARDS” WELCOMES
NEW AND RETURNING PARTNERS
With two days until “The 58th Annual CMA Awards,” the Country Music Association announces new and returning partners for this year’s event, including American Express, Chevrolet, Crown Royal, Delta Airlines, Dr Pepper and Whataburger as well as marketing partners Amazon Music, Apple Music, Country Music Hall of Fame and Museum, Fandango, Heartland, Music Choice, Opry Entertainment Group, Pandora, Peloton, PEOPLE, SiriusXM, Spotify and Us Weekly. Hosted by Luke Bryan, Peyton Manning and Lainey Wilson, Country Music’s Biggest Night™ broadcasts live from Bridgestone Arena in Nashville, Wednesday, Nov. 20 (8:00-11:00 PM/EST) on ABC and will be available next day on Hulu.
Chevrolet, CMA’s longest-standing partner, returns as the Official Ride of Country Music. Chevy will have a big presence on-air, online, and on-site on the Red Carpet.
Crown Royal, the Exclusive Whisky of the CMA Awards, is set to return to the heart of Country Music in its seventh year in partnership. Rooted in its ethos of generosity, Crown Royal is proud to continue to celebrate and recognize those who have so selflessly served our country. The award-winning whisky brand will be joined by Country Star Nate Smith for a special onstage moment paying tribute to the military community, spotlighting veteran-turned-Country-artist Scotty Hasting and CreatiVets, a non-profit organization helping veterans find comfort and navigate life after service through music and the arts. Additionally, Crown Royal will proudly sponsor “The Crown Lounge,” the CMA Awards VIP backstage green room. Guests (21+) will be welcomed to enjoy Crown Royal specialty cocktails and participate in the impactful “Purple Bag Project,” the brand’s initiative that turns its iconic purple bags into care packages for soldiers and veterans in partnership with Packages From Home.
Delta Air Lines returns as the Official Airline of the CMA Awards and will provide a photo opportunity on the concourse to all fans in attendance at Bridgestone Arena to commemorate Country Music’s Biggest Night. Delta Air Lines is also an official sponsor of the CMA Awards pre-telecast reception.
Extensive support is being provided by marketing partners including Amazon Music, Apple Music, Country Music Hall of Fame and Museum, Fandango, Heartland, Music Choice, Opry Entertainment Group, Pandora, Peloton, PEOPLE, SiriusXM, Spotify and Us Weekly with widespread coverage across a variety of online, digital and broadcast platforms. SiriusXM will also carry a simulcast of the CMA Awards.
For more information on “The 58th Annual CMA Awards,” visit CMAawards.com, subscribe to emails and follow CMA on Instagram, Facebook, TikTok and X. Fans can listen to music featuring the CMA Awards nominees and performers on Amazon Music, Apple Music, Pandora, Soundcloud, Spotify, Tidal and YouTube. To celebrate “The 58th Annual CMA Awards,” the official merchandise line featuring tees, crewnecks and other gifts is now available online. Merchandise will also be sold on-site at Bridgestone Arena on Wednesday, Nov. 20.
About the CMA Awards
The first “CMA Awards Banquet and Show” was held in 1967. The following year, the CMA Awards was broadcast for the first time – making it the longest running, annual music awards program on network television. The CMA Awards have aired on ABC since 2006. ABC is the network home of the CMA Awards and CMA’s other two television properties, “CMA Fest” and “CMA Country Christmas.”
For more information about becoming an official CMA Awards partner, visit CMAPartnerships.com.
